“A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.” Leon Festinger
I’ve had many great opportunities in the past few years to speak with farmers and ranchers across the country, encouraging them to share their agriculture story and become involved in conversations about food production with their friends and neighbors. One recurring question I receive revolves around negativity in response to farming methods.
The quote above gives a brief insight to the frustrations we deal with when trying to engage consumers in food dialogues. Some folks are simply convicted in their stances, often based upon their first impressions. Farmers, ranchers, and those involved in food conversations from the agriculture point of view face an ever-growing, up-hill battle of preconceived notions. We’ve…
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